Pet Age
PET AGE is the pet industry's most popular B2B magazine. Founded in 1971 and published monthly by H.H. Backer Associates Inc., the award-winning PET AGE offers practical ideas for the busy pet retailer of today - and tomorrow.
Our BPA-audited circulation consists of more than 23,000 pet industry professionals, representing retail pet supply outlets, pet-services providers selling pet supplies, grocery/mass merchandiser chains, feed dealers, pet supply wholesalers, companion animal wholesalers, and others allied to the field.
PET AGE is divided into easy-to-navigate sections that focus on everyday job functions of the pet retail professional - from managing and purchasing to selling and maintaining a store:
* NewsBeat, with concise reports on industry trends, legislation and regulation, trade shows and more.
* CounterIntelligence, specifically for store owners and managers, offers practical ideas on marketing, merchandising, operations and employee relations plus details on products intended for in-store use.
* HandsOn, specifically for front-line employees and managers in training, offers instructional information about animal care and husbandry, basic customer relations, basic retailing and more.
* Groom & Board, specifically for pet-service professionals, offers great ideas for incorporating grooming/boarding products and services into pet retail operations.
* ShelfLife, for owners/managers as well as employees, offers substantive stories on specific products plus concise information about new products for every animal-related category. The "TopShelf" section highlights the most innovative pet products available today.
In addition, the PET AGE Online SourceBook (www.petagesourcebook.com) is the pet industry's most reliable source of information about pet products and suppliers, with thousands of detailed listings
Qualified members of the pet industry in the United States and Canada may subscribe to PET AGE at no cost. Click here to subscribe.
The ONLY publication containing the official show programs of H.H. Backer Associates' Spring and Christmas trade shows, or endorsed by H.H. Backer Associates, is PET AGE magazine.
Any claims by other publications to be either the official show program of H.H. Backer Associates' Spring and Christmas trade shows or sanctioned by H.H. Backer Associates are false.
H.H. Backer Associates Inc.
18 S Michigan Ave #1100
Chicago IL 60603
Tel (312) 578-1818
Fax (312) 578-1819
E-mail hhbacker@hhbacker.com, petage@hhbacker.com
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